Hotel Owners Prepare For CHAN

Hotel owners in Cameroon united under the banner of the Hotel industries and Tourism Employers Federation met on Thursday March 5 at the Lewat hotel in Douala to explore means of making optimum profit from Cameroon’s hosting of the African Nations championship, CHAN and the 2021 Africa Cup of Nations. Speaking on the sidelines of the meeting, the president of the association, Chantal Lewat said there is a relationship between sports events and commerce. Reason why they had to meet to find out what marketing strategies should be placed collectively, how to coordinate and structure the contribution of everyone and what participative approach to harmonize the value chain.
The meeting which also involved tourists’ guides and transporters witnessed the participation of a Chinese firm, Alibaba involved in online sales, which presented a website that could give the hotel infrastructure and tourist potential of Cameroon visibility to over 1.3 billion Chinese with 350 million views a day. The website also offers facilities for payment which could boost the number of Chinese tourists to Cameroon and exchanges between China and Cameroon.
The General Manager...