Tussle For Visibility

With a grandiose event like the 2022 FIFA World Cup at the corner, any equipment manufacturer will want to be on the spotlight.

Cameroon, thanks to its achievements in the past decades has an outstanding football reputation in the world. The senior national team for example has qualified eight times for the FIFA World Cup, more than any other African team. They were the first African team to reach the quarter-finals of the FIFA World Cup in 1990, losing to England in extra time. They have also won five Africa Cup of Nations and an Olympic gold in 2000. With such strides, any individual or entity will love to associate with the image of the country knowing that the nation has all what it takes to boost their visibility on the global stage.
This is perhaps one of the reasons why Le Coq Sportif, former equipment manufacturer allegedly does not want to let go of Cameroon’s national selections after the Cameroon Football Federation (FECAFOOT) officially parted ways with them. One All Sports, the new manufacturer, that was disclosed by FECAFOOT is equally upbeat of performing its role mindful of the stakes ahead.
With the upcoming FIFA World Cup, a plethora of advantages are on board making the tussle fiercer. These equipment manufacturers, apart from seeing the competition as a platform to boost their visibility, they should equally see it as opportunity for good business. The world cup is expected to unite huge delegations from some 32 countries across the world, several football officials, a plethora of spectators in a business lucrative country like Qatar. With this, the entities know that they have one of ...



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