Fighting Coronavirus : Heightened Synergy To Intensify Communication

Communication intended to limit the spread and ensure proper treatment of the Coronavirus pandemic in Cameroon is expected to be intensified as from today, April 27, 2020 as council, administrative, traditional, religious authorities and different community leaders will besides the traditional media, use the non-media communication. Priority is henceforth on proximity communication.
Representatives of different components of the society among whom was the Minister of Decentralisation and Local Development, Georges Elanga Obam during a consultation meeting with the Minister of Communication, René Emmanuel Sadi on April 24, 2020 exchanged ideas and mapped out a synchronised communication strategy.  The leaders therefore have to convey the strategies to various officials in the respective rungs of their structures for a broad based and englobing communication in both urban centres and rural areas. The non-media communication actions have to consist of educative talks, awareness creation in groups and other means of communication.
Minister Rene Sadi disclosed during the consultation meeting that Government’s Communication strategy for the prevention and response to the COVID-19 drawn up and piloted by the Ministry of Communication was endorsed by the Prime Minister, Head of Government, Chief Dr Joseph Dion Ngute on March 20, 2020. He disclosed that a total of 146 languages are currently being used throughout the national territory to create awareness on the Coronavirus pandemic. The languages, he added, are mostly used in traditional mass media such as print, audio-visual, online and social media networks. On the field traditional, religious, council authorities and community leaders are expected to emphasis on the scrupulous respect of government restrictive measures. The measures include the obligatory wearing of protective masks, respect of social distancing, regular washing of hands with soap using f...