Communication : Priority On Optimal Media Content

Communication Minister, Rene Emmanuel Sadi on December 2, 2021 defended his financial allocation of FCFA four billion 348 million before the Finance and Budget Committee of the National Assembly. The Minister explained to the committee members how the budget (running and investment) will be used for realising three major programmes revolving around optimal communication and the image branding of the country. 
The first programme which entails increasing population’s access to media content, Minister Sadi explained, will focus on the contribution of the State to the emergence of a viable, responsible and civic-minded media sector. Other actions within the programme as explained by the Minister include the improvement of the devices and performance of State channels for the production, dissemination and reception of information, the regulation of the advertising sub-sector and facilitation of the emergence of economically viable advertising enterprises that create jobs and wealth, intensification of social networks and ICTs, and media monitoring and opinion survey. 
For the upcoming 2021 TotalEnergies AFCON, the Minister said measures have been put in place for an efficient broadcast of the tournament. As concerns the second programme on development of multi-sectoral communication focused on social performanc...