Promote 2026 Closes In Style: Exhibitors Celebrate Networking Triumphs At Yaoundé Conference Centre

The Yaoundé Conference Centre was a bustling beehive on Sunday, June 21, 2026, as the two-yearly Promote international trade fair drew to a close. Running since June 12-21, 2026, the final day of the event saw exhibitors engaging in last-minute business contracts, finalizing pending deals, and slashing prices to clear out leftover merchandise.
 While some spent the early morning securing brisk, final sales, others had already packed up, leaving behind empty stands. Marking the end of a highly rewarding 10 days of economic and cultural exchange.

Wanesi Gaz Maps Out National Expansion
For some exhibitors, the fair was less about immediate shelf sales and more about spreading critical, life-saving messages. Simon Sinthat, Commercial Development Manager of Wanesi Gaz, described their participation as a "100% successful," deeply remarkable experience. The company’s core message - that every home must possess at least one fire extinguisher - resonated strongly with visitors.
"Fire is a real problem in society," Sinthat emphasized, noting that unlike floods, fire has no geographic boundaries. "Whether you are on the mountains or at the bottom of the hill, fire can attack you."

Massive Business Portfolio
On the commercial side, Wanesi Gaz built a massive business portfolio, attracting interest from NGOs, the public sector, and private corporations. Backed by media visibility from the national channel Cameroon Tribune Online, the company is translating its Promote success into immediate nationwide action. 
Their post-fair itinerary includes complex industrial safety installations, remote surveys, and employee training across the country. Starting with a logging company in Mouloundou, Boumba and Ngoko Division of East Region. Followed by projects in Ngaoundéré, Maroua, and Tibati.

Union Farms Of Africa Captivate Farmers
Representing the South West Region, Banboye Hans Sinyuy of Union Farms of Africa, based in Buea, introduced fairgoers to Biol Sortamax, an organic fertilizer imported from Indonesia, alongside improved agricultural seeds.
Though Sinyuy acknowledged that immediate sales were somewhat slow due to clients wanting to test samples first, the strategic networking was highly successful. The highlight of their showcase was the cost-efficiency and portability of their product. Worth 10,000 FCFA per box, just one box can cover a whole hectare when properly diluted (10 milliliters per 20-liter sprayer, yielding 200 liters of fertilizer).
"You can even put (four boxes) in your pocket and no one knows you have hectares of land in your pocket," Sinyuy remarked, contrasting it with heavy, imported expensive chemical fertilizer sacks.

The MINEPAT Cohort 
A significant highlight of Promote 2026 was the strong presence of local entrepreneurs sponsored by the Ministry of Economy, Planning and Regional Development, MINEPAT. These businesses uniformly praised the ministry for providing a platform that prioritized long-term B2B partnerships over raw retail figures.
Mrs. Ngonso Ekwe Clémentine of Etablissement Mathys, Lokoundjé in Océan Division in the South Region, showcased processed local plants, barks, roots, plantain chips, and roast cocoa. Clémentine noted that while sales experienced standard ups and downs, the primary objective was met. "We came much more to get contacts, build links, network, and look for partnerships... we go back satisfied," she stated.
Dames Capables de Mengong GIC, Ebolowa in the South Region leveraged the fair to raise awareness for Mendjimozon, a therapeutic health tea made from local roots and plants ("Mendjim" meaning water in the Bulu language). A representative explained that the natural tea regulates blood sugar, cleanses the renal system, and prevents various severe health conditions. Thanks to their MINEPAT sponsorship, they distributed numerous flyers and secured key contacts for future projects.
EMA Cooperative Society, Dschang, representing the Menoua Division in the West Region, returned for its second time to showcase dried mushrooms, mushroom powders, mushroom-infused wines, honey, and kinkeliba tea.
The EMA representative highly commended the trade fair authorities and the HYSACAM personnel for maintaining immaculate hygiene and top-tier overnight security. They noted that the immense crowd response proved just how much "Cameroonians love 'Made in Cameroon' products."

Sweet Debut For “Pa Honey”
For first-time exhibitors, the trade fair exceeded all expectations. Beyingmeh Mathias Laneh, CEO of Pa Honey based in Bamenda, reported an "excellent" debut. Selling a specialized range of Oku white honey and Mbiamé brown honey, Laneh was thrilled by the public's reception.
By the close of the fair, Laneh had secured between 50 to 100 new customers, including wholesale prospects looking forward to formalize future supply contracts. He leaves Yaoundé as a "very satisfied business person," confident that his brand is poised for significant expansion.
As the gates close on Promote 2026, the mood amongst businesses remains overwhelmingly positive. While the financial ledgers will be studied in the days to come, the invaluable B2B networks, cross-regional partnerships, and heightened brand awareness ensure that this biennial event continues to move Cameroon’s economy forward.

Union Farms Of Africa Captivat...